Can we generate sales Leads only by running an expensive marketing campaign? It should not necessarily be that way.
We have being told that the most effective form of sales lead generation is to build long-term business and private relationships through word-of-mouth marketing.
We all do attend on a regular basis social, private and business Networking group events, which are all, “trade fairs” for building new relationships and reinforcing existing ones. Still, many of us find that the attendance at these meetings fail to result in lead generation. But why is that?
Maybe we did not develop the RIGHT attitude for building up a solid Business/private Network;
The time spent on these events is also an important time and money investment. And, in order to get the right ROI, we need to develop a systematic approach.
.Here are some ideas I came up with in my networking experience that I would like to share with You :
To take the initiative not only in building our personal network but also in maintaining and caring with that same network, that means that we need to make the first move.
To learn how to feel confident in “other people shoes”, it is about trading places.
To be “catchy” and “interesting” on our introduction. We have to be aware that the first impression is the one that “counts” in our “prospects” minds.
Focus on Our Unique selling proposition.
Highlight what people will gain by listening to us.
Learn how to be A effective listener.
Time is the scarcest of all “GOODS” we need to be very careful on how to use ours and others people time.
Follow up our contacts after the event
We should always play “win-win”
To Be patient.
Not to be too persistent.
What do You Think ?
Wednesday, October 04, 2006
Wednesday, September 13, 2006
Are We Ready for Self-Management ?
The question is closely linked to the level of skills and competencies that entry level employees bring with them.
Generally speaking I prefer to think about managing/coaching with a long leash rather than micromanaging, meaning empowering people to take actions and to be accountable for them.
Creating a self management culture within a business organization has to do more with leadership than management, because leaders have a vision of where, when, and how the organization is heading. They are able to share this dream and the direction that other people want to follow. True leadership vision goes beyond a written organizational mission statement or vision statement. The vision of a leader is found throughout the workplace and is manifested in the actions, beliefs, values, and goals of the organization's staff.
A leader inspires his followers by appealing to their common sense rather than resting on his formal authority.
A leader fosters hope rather than fear.
A leader says "we" rather than "I".
A leader do not need to ask for respect; followers willingly respect him.
A particularly helpful way to support new-entry employees in their quest to become future leaders is through mentoring. A close relationship with a senior executive of proven leadership skills is likely to keep a young manager open and willing for growth. Mentoring should be paired with a portion of warm, friendly, positive, and proactive support, which means that the mentor should free up important time on his agenda to perform this task.
Comment published in Harvard Business School Working Knowledge
http://hbswk.hbs.edu/item/5507.html
Generally speaking I prefer to think about managing/coaching with a long leash rather than micromanaging, meaning empowering people to take actions and to be accountable for them.
Creating a self management culture within a business organization has to do more with leadership than management, because leaders have a vision of where, when, and how the organization is heading. They are able to share this dream and the direction that other people want to follow. True leadership vision goes beyond a written organizational mission statement or vision statement. The vision of a leader is found throughout the workplace and is manifested in the actions, beliefs, values, and goals of the organization's staff.
A leader inspires his followers by appealing to their common sense rather than resting on his formal authority.
A leader fosters hope rather than fear.
A leader says "we" rather than "I".
A leader do not need to ask for respect; followers willingly respect him.
A particularly helpful way to support new-entry employees in their quest to become future leaders is through mentoring. A close relationship with a senior executive of proven leadership skills is likely to keep a young manager open and willing for growth. Mentoring should be paired with a portion of warm, friendly, positive, and proactive support, which means that the mentor should free up important time on his agenda to perform this task.
Comment published in Harvard Business School Working Knowledge
http://hbswk.hbs.edu/item/5507.html
Friday, September 01, 2006
Attitude......
Is the glass half empty or half full? The purpose of the question is to demonstrate that a business project may be seen in different ways depending on one's point of view and that there may be opportunity in the situation as well as trouble. A successful entrepreneur maybe aware of the risks he is taking, but he always focus on the postive aspects and strenghts of the project, for him failure is not an option.
Ralph Waldo Emerson (1803-1882) once quoted: "Our greatest glory is not in never failing, but in rising up every time we fail."
Having the right attitude is believing that the mountains You wish to conquer will not grow taller as the climb gets closer and closer to the Top.
Ralph Waldo Emerson (1803-1882) once quoted: "Our greatest glory is not in never failing, but in rising up every time we fail."
Having the right attitude is believing that the mountains You wish to conquer will not grow taller as the climb gets closer and closer to the Top.
Sunday, August 20, 2006
Friday, August 04, 2006
Has Globalization Reached Its Peak? *
Summing Up
The global corporation and globalization in general are poised to achieve new and different heights, if responses to this month's column are to be believed. As Greg Bownik put it, "for globalization to peak businesses would have to stop communicating, marketing, and selling on a global basis . . . nothing short of dismantling the global economy could reverse the trend." Nari Kannan commented, "Clamping down on globalization by any country or company will ensure its own demise that much quicker."
How will we know when globalization has truly peaked? Mark Opperman suggests that "Globalization will have reached its peak when we have global citizens who can pay their taxes where they please and enjoy the benefits of the government that serves them best no matter their geographic location . . . will it be any different from those of ages past who paid their taxes to Rome?" Sunil Unni echoes this point of view: "Globalization is an ongoing process that can only peak when citizens across the world enjoy its benefits without any barriers whatsoever." Henrique Plöger Abreu approaches the question from another direction in commenting, "If we look at all the regional trade barriers, subvention politics, protective measures, and legal and fiscal barriers that exist worldwide, I think one can assume that globalization is far from having reached its peak."
Elisio Neto proposes an interesting notion that "Globalization comes in waves. We are just seeing the aftereffects of one peak . . . this wave will be different from the one before . . . natural resources will play a strong role, and immigration will be an issue." The next step of globalization, according to Akhil Aggarwal, will involve companies currently performing outsourced tasks sending much of their work abroad, enabling them to "further outsource non-strategic work so as to concentrate on strategic issues that their audiences (the U.S. firms) would be more interested in." Gregory Black describes another aspect of change while sounding a cautionary note: ". . . the elephant in the room is the assumption of the availability and cost of petroleum . . . the economics of globalization will change dramatically in the decades ahead."
Will what is true for the world turn out to be true for individual global corporations? Biju Cherian weighs in with this comment: ". . . there could be a rise and fall in global corporations—a rise of corporations from new economy nations and a fall in corporations in old economy nations." As M. P. Jayaprakash puts it, "Like water finding its own level, globalization will go on until such time that disparity between the haves (U.S., Europe, etc.,) and the have-nots is significantly bridged."One theme common to several of these comments is that globalization (and the outsourcing it promotes) will turn out to be an equalizing force between have and have-not countries and corporations. This is a far cry from the claims of the protesters at the World Trade Organization summits. Is it possible that globalization will be the catalyst that speeds up a process by which the poor get richer instead of poorer and that this process has just fully gotten under way? What do you think?
* This is a transcription of a text originally published by Professor James Heskett at the Harvard Business Review , Working Knowledge
The global corporation and globalization in general are poised to achieve new and different heights, if responses to this month's column are to be believed. As Greg Bownik put it, "for globalization to peak businesses would have to stop communicating, marketing, and selling on a global basis . . . nothing short of dismantling the global economy could reverse the trend." Nari Kannan commented, "Clamping down on globalization by any country or company will ensure its own demise that much quicker."
How will we know when globalization has truly peaked? Mark Opperman suggests that "Globalization will have reached its peak when we have global citizens who can pay their taxes where they please and enjoy the benefits of the government that serves them best no matter their geographic location . . . will it be any different from those of ages past who paid their taxes to Rome?" Sunil Unni echoes this point of view: "Globalization is an ongoing process that can only peak when citizens across the world enjoy its benefits without any barriers whatsoever." Henrique Plöger Abreu approaches the question from another direction in commenting, "If we look at all the regional trade barriers, subvention politics, protective measures, and legal and fiscal barriers that exist worldwide, I think one can assume that globalization is far from having reached its peak."
Elisio Neto proposes an interesting notion that "Globalization comes in waves. We are just seeing the aftereffects of one peak . . . this wave will be different from the one before . . . natural resources will play a strong role, and immigration will be an issue." The next step of globalization, according to Akhil Aggarwal, will involve companies currently performing outsourced tasks sending much of their work abroad, enabling them to "further outsource non-strategic work so as to concentrate on strategic issues that their audiences (the U.S. firms) would be more interested in." Gregory Black describes another aspect of change while sounding a cautionary note: ". . . the elephant in the room is the assumption of the availability and cost of petroleum . . . the economics of globalization will change dramatically in the decades ahead."
Will what is true for the world turn out to be true for individual global corporations? Biju Cherian weighs in with this comment: ". . . there could be a rise and fall in global corporations—a rise of corporations from new economy nations and a fall in corporations in old economy nations." As M. P. Jayaprakash puts it, "Like water finding its own level, globalization will go on until such time that disparity between the haves (U.S., Europe, etc.,) and the have-nots is significantly bridged."One theme common to several of these comments is that globalization (and the outsourcing it promotes) will turn out to be an equalizing force between have and have-not countries and corporations. This is a far cry from the claims of the protesters at the World Trade Organization summits. Is it possible that globalization will be the catalyst that speeds up a process by which the poor get richer instead of poorer and that this process has just fully gotten under way? What do you think?
* This is a transcription of a text originally published by Professor James Heskett at the Harvard Business Review , Working Knowledge
Thursday, July 20, 2006
Quotes # 10
"Tell me and I will forget. Show me and I will remember. Involve me and I will understand"Benjamin Franklin
Friday, June 16, 2006
Instinct and Intuition
"Most of entrepreneurship, for me, is about instinct and intuition. Many times I have been asked by someone considering a new venture if he should go for it. But an entrepreneur knows instinctively when to go for it." Michael Dell from Dell Computers.
There is written in a lot of books that Instinct is something that we are born with; it is something that we do naturally without thinking. Instincts are generally an inherited pattern of responses or reactions to certain kinds of situations, and can be seen as a reaction. The word "intuition" can be seen as the direct perception of meaning or truth, without conscious reasoning, but, both words suggest us the idea that some amount of knowledge and awareness is involved, but how reliable are our instincts and intuition?
Instinct and intuition are two attributes that don't fit the scientific mold and are very hard to measure. Yet they are vital in order to create real entrepreneurship.
There is written in a lot of books that Instinct is something that we are born with; it is something that we do naturally without thinking. Instincts are generally an inherited pattern of responses or reactions to certain kinds of situations, and can be seen as a reaction. The word "intuition" can be seen as the direct perception of meaning or truth, without conscious reasoning, but, both words suggest us the idea that some amount of knowledge and awareness is involved, but how reliable are our instincts and intuition?
Instinct and intuition are two attributes that don't fit the scientific mold and are very hard to measure. Yet they are vital in order to create real entrepreneurship.
Tuesday, June 06, 2006
Vision and Entrepreneurship

“An entrepreneur is ambitious, has a vision for the future of his firm and for the future in general. With regard to a hi-tech enterprise, this vision is basically all that an entrepreneur has to have. All the rest can be outsourced “ Jane Royston.
In order to succeed an entrepreneur must develop a solid vision, he must be able to surround himself with talented people, effectively communicate his vision and allow it to be improved by colleagues, mentors and stakeholders. Vision is important because it is all about ones ability to dream the future.
Monday, May 22, 2006
A Leader is passionate about.....

I am fully convinced that passion is a main attribute of a successful entrepreneur. I can not imagine someone driving a Team/project and ultimately celebrate success if this same person has no passion about it. To get commitment has to do primarily with pulling people rather than pushing them. To pull you have to be able to influence their opinions, to inspire them to follow you and to motivate them to collaborate. I can not picture any successful leader/company/project that hasn't been started with a huge portion of passion.
Thursday, May 18, 2006
A Leader has Courage to Take Risks

In order to succeed, leaders need to have courage, because, by going down the road trying to achieve your objectives you also will experience fear. It is a natural feeling. Being courageous is not about lacking fear. It’s learning how to deal and to cope with it, but knowing that at the end you’re going to be okay.” If we would not experience fear we would not need to have courage in the first place. According to the Wikipedia definition Courage, is also known as fortitude, and is the ability to confront fear, pain,danger,uncertainty,or intimidation . It can be divided into "physical courage" -- in face of physical pain, hardship, and threat of death -- and "moral courage" -- in the face of shame , scandal, and discouragement.The root word of courage comes from the Latin , and means "heart". It is not surprising then that we find courage to be at the heart of all other traits in effective leaders. I define courage as the ability to drive projects and actions that are hard for us to perform. I truly believe, that one can achieve almost anything, provided that one has the right education, enough self- confidence, the will, the commitment, and ……………….the courage.
Monday, May 15, 2006
Innovation has become a corporate buzzword. But constantly talking about an idea is totally different from practicing it: One is about wishful thinking; the other, is about action. Innovators are doers, they act.
But how can a business organization achieve this goal? Well one way is to build a companywide culture of innovation. This strategy should require tangible steps like creating the right internal teams, setting up the right processes and procedures and rewards but also require intangible steps like giving employees room to be creative, and even more important is encouraging them to take risks and initiatives.
But at the end what counts is the perception that a costumer builds in his mind about the value of a firm goods or services. Innovation has to be good value. It’s not innovation at any price or cost.
But how can a business organization achieve this goal? Well one way is to build a companywide culture of innovation. This strategy should require tangible steps like creating the right internal teams, setting up the right processes and procedures and rewards but also require intangible steps like giving employees room to be creative, and even more important is encouraging them to take risks and initiatives.
But at the end what counts is the perception that a costumer builds in his mind about the value of a firm goods or services. Innovation has to be good value. It’s not innovation at any price or cost.
Monday, May 08, 2006
Wednesday, April 26, 2006
What it takes to be an entrepreneur ? ( Part 1)
A survey of Stanford MBAs suggests that the decisive factor that divides entrepreneurs from the rest of the pack is their well-rounded experience.
Business School Professor Edward Lazear, is the Jack Steele Parker Professor of Human Resources Management and Economics, and a senior fellow at the Hoover Institution. He is also the founding editor of the Journal of Labor Economics. He conducted a research centered on employee incentives, promotions, compensation and productivity in firms. The main factor affecting whether someone was more likely or less likely than average to become an entrepreneur, was, the number of different positions the individual occupied previously. Lazear stated that, "If you perform different roles, you pick up different skills and that makes you multidimensional” and added that: "Entrepreneurs are jacks-of-all-trades, not specialists."
Business School Professor Edward Lazear, is the Jack Steele Parker Professor of Human Resources Management and Economics, and a senior fellow at the Hoover Institution. He is also the founding editor of the Journal of Labor Economics. He conducted a research centered on employee incentives, promotions, compensation and productivity in firms. The main factor affecting whether someone was more likely or less likely than average to become an entrepreneur, was, the number of different positions the individual occupied previously. Lazear stated that, "If you perform different roles, you pick up different skills and that makes you multidimensional” and added that: "Entrepreneurs are jacks-of-all-trades, not specialists."
Wednesday, March 29, 2006
From a financial perspective we can state that competitive advantage exists when the global sales turnover of a company is greater than the sum of its costs, including those of the opportunity of capital.
Competitive advantage can be achieved in different ways, by selling a product or service that customers perceive as possessing superior value, therefore the supplier is able to set a premium price, but, competitive advantage can also be achieved by lowering the costs in relation to the direct competition.
The challenging question is the following, which approach impacts most in value creation ?
Competitive advantage can be achieved in different ways, by selling a product or service that customers perceive as possessing superior value, therefore the supplier is able to set a premium price, but, competitive advantage can also be achieved by lowering the costs in relation to the direct competition.
The challenging question is the following, which approach impacts most in value creation ?
Friday, March 17, 2006
Quotes # 9
"There's nothing so useless as doing efficiently that which should not be done at all". ( Peter F. Drucker)
Thursday, March 16, 2006
Do we plan Strategically ?

The essence of Strategic Planning is in my view: defining where You want to go, finding out where You are now, and then determine how to get there .
To achieve this You need to have the ability to steer the organization as a whole through strategic change under conditions of complexity and uncertainty .
Tuesday, March 14, 2006
How well do we manage ourselves, or, the art of Self-Leadership
Which is the most overlooked leadership challenge? What is your toughest leadership challenge? I think it is managing us. All effective leaders must master the art of Self-Leadership, which means knowing how to achieve the results one aspires in his or her personal and work life and, as Daniel Goldman stated, “it is all about self control”, before You go out there and try to lead others by being a source of inspiration and motivation, we have to learn how to balance our "emotional self-control." What characterizes full leadership potential, according to Goldman? Continuously staying in leadership despite overwhelming opposition or discouragement. Staying in the leadership role and maintaining a cool head and clear mind during times of crisis. Keeping ego at home. Staying focused on the mission and vision instead of being distracted by someone else's agenda. All these indicate high levels of emotional self-control. Goldman says, "Exceptional leaders distinguish themselves because of superior self-leadership.” This is a task that is difficult to master, if You do not know how to dig deep into this, You can always seek the help and advice of a professional coach.
Execution ( Part 2 )

Hold Everyone Accountable—All the TimeStephen R. Covey, Ph.D.
At the bottom of the execution gap is the lack of accountability. In the Industrial Age, the theory was that people performed to expectation—or else. With the rise of knowledge work, goals get blurry and workers have more autonomy. Most leaders are deeply conflicted about how to manage knowledge workers: Do I spell out what’s expected and then crack down? Or, do I let workers choose their own way and hope for the best?
Organizations that execute with excellence invar-iably have strong accountability systems. The data indicate, however, that such systems are not very common. In a recent Franklin-Covey xQ study, more than 12,000 U.S. workers were asked to describe accountability within their organizations.
These are key symptoms of weak accountability for commitments:
Only about two in five (41 percent) of respondents talk to each other routinely about progress toward their goals.
Only about one in four (26 percent) meets at least monthly with a manager to review progress on goals.
Only about a third (31 percent) said they stay on budget.
A few more than half the respondents (58 percent) indicated that they keep commitments in a timely fashion, meaning deadlines are only met around half the time.
One in three said that no one cares much if they deliver with quality.
If sharp execution requires precise accountability, the typical organization is in trouble.
Teams known for excellent execution are also known for “mutual accountability.” They feel themselves accountable not only to owners, bosses and supervisors, but also to each other. They have clear roles in executing a few core goals, and they regularly and often answer to one another in keeping their commitments.
That’s why the fourth discipline of execution is to hold everyone accountable—all of the time. Those who practice this discipline do three things extremely well:
Hold frequent accountability sessions—at least weekly: Most knowledge workers aren’t asked to account to their managers even monthly. It is so easy to lose focus on key goals without intense and frequent focus. New York Mayor Rudy Giuliani’s turn-around team met every day in a “morning meeting” to keep key goals in constant sight.
Focus on the “wildly important goals”: Many goals are important, but only a few are “wildly important”—that is, crucial to the mission. Examine the scoreboard on those crucial goals. Ensure that everyone agrees precisely and individually on what to do this week to move those goals forward.
Clear the path for each other: The notion that the boss holds subordinates accountable, that accountability flows only one way, is not characteristic of an execution culture. On a real work team, everyone accounts to everyone else. Everyone has individual tasks, and everyone encounters obstacles. If I’m the leader, I clear the path for you by getting you resources or approvals or making important contacts. In turn, you clear the path for me by giving me technical assistance or research data.
Only organizations that execute with excellence can sustain results over time. Practicing the four disciplines of execution is truly a key to superior performance.
Stephen R. Covey, Ph.D., is co-founder of FranklinCovey, a leading global professional services firm. Stephen is also author of the best-selling“The 7 Habits of Highly Effective People.”
Friday, March 03, 2006
Execution ( Part 1 )
The “execution gap” is the difference between what a Business company promises and what she actually delivers. The “execution gap” represents a lack of execution capability which should be monitored closely. The key factors influencing this “execution gap” are; people, strategy and operations. From these three key factors the people element is the most sensitive one, according to the old business saying that; “ People make your business successful “.
Thursday, March 02, 2006
Quotes # 8
“There is always a choice about the way you do your work, even if there is not a choice about the work itself.”—Stephen Lundin, business coach and author
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