Is honesty the single most important asset ?

For many centuries, honesty in the business world, was not just a moral category, by itself, but a vital key requirement for a successful entrepreneur. Being regarded as honest and respectable were important criteria.

"An honest businessman is credible, provides “trust” to others, such as employees and suppliers and reflects about the consequences of his actions. By doing this he achieves stability and peace in society – which then, ultimately also brings benefits for himself, "to this conclusion comes Daniel Klink from the Institute of Management at Berlin’s Humboldt University. Klink has set up the Institute, Internet portal "The honorable merchant" and has been conducting research for many years on this subject.