The development of a business strategy is driven by what a organization is trying to accomplish.
A mission statement answers the questions: Why does our organization exist? What business are we in? What values will guide us? Yet a vision is stronger, is more compelling . It tries to answer the following question : "What will success look like?" By following that image of success people get motivated and committed to work together as a Team and ultimately to reach their objectives.
Thursday, June 16, 2005
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