Wednesday, October 04, 2006

Networking ( Part 1 )

Can we generate sales Leads only by running an expensive marketing campaign? It should not necessarily be that way.
We have being told that the most effective form of sales lead generation is to build long-term business and private relationships through word-of-mouth marketing.
We all do attend on a regular basis social, private and business Networking group events, which are all, “trade fairs” for building new relationships and reinforcing existing ones. Still, many of us find that the attendance at these meetings fail to result in lead generation. But why is that?
Maybe we did not develop the RIGHT attitude for building up a solid Business/private Network;
The time spent on these events is also an important time and money investment. And, in order to get the right ROI, we need to develop a systematic approach.
.Here are some ideas I came up with in my networking experience that I would like to share with You :
To take the initiative not only in building our personal network but also in maintaining and caring with that same network, that means that we need to make the first move.
To learn how to feel confident in “other people shoes”, it is about trading places.
To be “catchy” and “interesting” on our introduction. We have to be aware that the first impression is the one that “counts” in our “prospects” minds.
Focus on Our Unique selling proposition.
Highlight what people will gain by listening to us.
Learn how to be A effective listener.
Time is the scarcest of all “GOODS” we need to be very careful on how to use ours and others people time.
Follow up our contacts after the event
We should always play “win-win”
To Be patient.
Not to be too persistent.

What do You Think ?