Ba...

Ikujiro Nonaka is a professor at the graduate school of international strategy at Japan’s Hitotsubashi University.
He developed the word “Ba” that defines a kind of a meeting place of minds in an organisation. Ba could be meant as a physical place —an office or a restaurant—or it can be purely virtual , as a kind of shared experiences of the organisational culture. The word has now a broader acceptance and, allows people inside a organization to work together knowing that their commun objectives are alligned and that they are following a commun path.