Tuesday, November 27, 2007

Big Think Strategy

Bernd H. Schmitt argues that Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy," the author explains ( based on some corporate examples) how one can bring bold thinking into current business by sourcing big ideas and executing them creatively.
According to Schmitt any leader can overcome institutionalized "small think"--the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. A great Book from the Harvard Business School Press