The Power of vision ( Part 4)

The vision statement of an organization must be a shared vision. The purpose of the vision statement is, after all, to thrive for action and achieve results, not to have a nice piece of poetry . If a vision statement is to paint a vivid picture of how the future will look like, and impel for action, then the leader ,and others in management positions, must communicate it broadly, consistently, and continuously, until it becomes an integral part of the organization's culture and values . It takes every public and corporate opportunity, in speeches, management meetings, articles, and interviews, presentations, press releases to publicize this core message.
Vision, is not simply a matter of a written statement , but a constant roar , that should be echoing everywhere and on every occasion.
A vision statement is build up with words, that have a meaning , are understand by everybody in the organization and are backed up by action, beliefs, motivation and behaviours.