The Power of Vision ( Part 2 )

If we talk about Innovation we should not be just thinking about new products or services, they are important but the vital aspect is to start looking at innovation as the awareness that a business model can have in it different variables ,and they all need to be constantly revisited and challenged. A company that is not dealing with new business concepts or looking for new business opportunities is probably planning only short term .
Managers who are serious when talking about innovation need to define it as a Core value that will require the same kind of focus , commitment, persistence, investment , motivation and high level of passion that they brought to their other projects , such as quality , reshaping customer service or restructuring logistics.
It is crucial that these managers realize that in the long term the most important question for a company is not what they are but what they are becoming.