What happens if a manager wants to see beyond how his business is performing today?
Measures like; revenue, profitability, market share and customer satisfaction are only a Photograph of the actual position that company is in.
But those measures can not point us the path to the future, in a constantly changing business environment, the above measures only tell us how well / bad the business has performed in the past.
To overcome this situation creative leaders should focus on more than just documentation driven strategic planning, this process should be much more based on one to one conversations, listening to others opinions, be more motivational for everybody involved in the process, seeking voluntary commitment, it should contain strong creative elements instead of being just analysis driven, focusing on the big picture than rather on details.
Strategic planning should be mainly about setting a direction rather than segmenting and budgeting, it should be aligning and inspiring people rather than organizing and staffing.
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1 comment:
I have been doing the same exercise Year after Year, it is a workload that take me some weeks master the exercise.
Please go a little bit deeper in Your analysis.
I like This blog , it´s great stuff
Peter H.
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