Wednesday, January 03, 2007

The WILL to improve.....(2)

This small and intense project-based class will involve a series of team efforts to “spread” positive behavior, which will be bolstered by exposure to and coaching from industry experts and academics. The projects will include spreading the adoption of Firefox web browser, learning and applying methods from hip-hop to fuel the spread of fads, and a capstone project on spreading financially responsible individual behavior. Project teams will be composed of master’s students from diverse disciplines including engineering, design, business, the behavioral sciences, and education.
Learning how to become a better design thinker will be a major focus of this course. Students will apply the “build to think” philosophy of the d.school and create prototypes of everything from viral marketing campaigns to entire businesses. While there will substantial helpings of theory delivered throughout the quarter, this is a course for people who want to get their hands dirty, to get out in the world and do things.

Source: Stanford University

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